An OKR (objectives and key results) is a goal-setting framework pairing a qualitative, ambitious objective with a small set of measurable key results that define what achieving it actually looks like.
What it means
Where a KPI tracks an ongoing operational metric, an OKR is typically used for a defined period's stretch goals - the objective states the intent, and two or three key results make it concrete and checkable at the end of the period.
Where it fits in
OKRs are commonly cascaded - team and individual OKRs link up to organisational objectives - which is the practice goal-alignment describes, connecting day-to-day work to the bigger strategic picture.
Key rules
- OKR = objectives and key results, pairing intent with measurable proof.
- Typically used for a defined period's stretch goals, not ongoing operational tracking.
- Each objective is paired with a small number of key results.
- Commonly cascaded across levels through goal alignment.
