A job advert is the public-facing notice published to attract applicants for a vacancy - on a careers page, job board or social media - summarising the role, requirements and how to apply.
What it means
A good job advert draws from both the job description (what the work involves) and the job specification (what the candidate needs), but is written to attract rather than just to document - tone and clarity affect who applies, not only what is technically accurate.
Where it fits in
The advert is one channel feeding the recruitment funnel; how well it is targeted and worded directly affects the volume and quality of applicants that screening then has to work through.
Key rules
- The published notice inviting applications for a vacancy.
- Drawn from the job description and job specification, but written to attract.
- Posted on careers pages, job boards or social media.
- Quality and targeting affect the volume and quality of the applicant pool.
